Introduction to Itty Bitty - our little ethical, happy company on a mission to promote positivity!

This week i've been in front of the camera giving you all a look at what it takes to make an Itty Bitty Book, specially featuring the ever popular Positivity Book! From the outset of how the original idea was born to where our fabulous ethical materials are sourced I thought the video would be a fun way to introduce Itty Bitty to new fans as well give our loyal followers an insight they might have not had before! 


Studio, Irish Craft, Handmade, From the printing to the cutting and organising   pages to the fiddly finishing touches with our ethically sourced beads be a part of the process and watch our handmade products come to life. Theres just something that more personal about seeing the creation of something and understanding where it comes from and why it was made! 









Handmade, Irish, Craft, Ethical Craft, Local Business



I believe its important to know not just what your engaging with, but WHO your engaging with. Itty Bitty Book Co has always been about personality and building experiences with our follower's so I think this video lets you know perfectly who we are and what we stand for but also how we implement our ethos through our Positivity Book! 


I plan of making more and more videos with hopefully a few sneak peeks behind the scenes of screen printing, new products and positive updates about all our adventures both in and out of the studio. 


Studio, Handmade, Irish Craft, Business Owner, Studio UpdateI hope you enjoyed the video! We sure had fun making it (did you see the out takes one?!)

Everything has a story and here's just the first pages of ours. I'd also love to hear what you'd like to see in our future video's :)

Have a fantastic week and if you like our story be sure to share it!

Astra McNicholl
Astra McNicholl


Co-Founder of Itty Bitty Book Co, positivity ambassador, wife, mother and all round happy person!