About Us



We believe a positive mindset can change the world.

It’s our mission to increase happiness with POSITIVITY.

Happiness is so important because it effects every aspect of our lives from our health to our relationships, even our career success! Our products help people to focus on the good things in everyday life.

Itty Bitty things can make a big impact!





A bit about us

I'm Astra, my husband Al and I have been running Itty Bitty Book Co. together, since 2013.

We work from our teeny home studio in beautiful Northern Ireland. Everything you see here is 100% made in Ireland, most of our print is done in our studio & we also use a local eco-printers. We use recycled, eco-friendly & ethically sourced materials everywhere possible.

As a socially focused business we are always involved in some kind of giving back, volunteering and donating to different causes. We believe in doing well by doing good and would rather be happy than rich any day!!


Our leap of faith...

Al and I have never been scared to take risks (I moved to Ireland with him just 3 months after meeting him!)

When we had the idea for Itty Bitty, we both quit our jobs and from the start worked full time creating products to inspire, motivate and help others focus on the positives!

Our son was 3 months old at the time, we both felt that having him was a massive part of our motivation to live the life of our dreams, after all, kids do what we do more often than what we say!

Itty Bitty Book Co. has grown so much over the last 4 years, with our retailers, market stall, website, team and ever expanding range of exciting new products and designs.

We love what we do! Thank you so much for being a part of that!


Environmental Policy

90% of our packaging is made from recycled material, all manufactured in the UK.

Our studio is completely powered by renewable energy through Airtricity (wind power).

We use water based inks (better for the environment) and all of our paper is from responsibly farmed trees.

We want Itty Bitty Book Co. to be a totally carbon neutral company, each year we are getting closer to this goal :)


Thanks for reading a bit more about us and Itty Bitty! If you'd like to know more about the business, our achievements and and media information please see our Press Kit page or get in touch to chat!