About Us



Hello 😊

I'm Astra, the creative strategist here, my husband Al is the designer and we started Itty Bitty Book Co. together, in 2013.

Our goal is to help people stay connected and support each other during the ups and downs of life while also bringing positive mental health practices and more happiness into everyday. 


How it all began

I handmade a little book of positive quotes for my sister for Christmas 2012, from there I started to imagine a little business that spread joy and I thought 'why not?'. Al encouraged me to go for it and within a few weeks we both quit our jobs, with our newborn baby 😅 to become entrepreneurs. 

We had no business knowledge when we started, zero business connections and £700... What we've learned is that with passion, enthusiasm and dedication you can do pretty much anything!

If you love a proper start up story (with juicy bits and complete honesty), we did make a youtube video in matching t-shirts christmas 2018 that you might enjoy - https://youtu.be/zFWe1X7m5-s


I share more of our journey and life alongside the business over on our social media accounts, I'd love it if you came and said hi. Links in footer.

Thanks for reading a bit more about us. If you'd like to know more about the business, our achievements and media information please see our Press Kit page or get in touch.