It's been an exciting few weeks here at Itty Bitty HQ! I had the pleasure of meeting with business consultant and strategist Paul McAnallen. Paul runs podcasts on various business issues with people in the industry and I've been featured on an episode! The main conversation of the podcast involves discussing how we run our business with the power of mindset, motivation and positive thinking!
Itty Bitty beginnings to going strong for 4 years!
Delving into the Itty Bitty Book Co history, (I discuss the initial idea for the business! I'll give you a few spoilers!) Our story began when my sister was going traveling for a period of time and I wanted to make her a little book of quotes for her to take with her for whenever she was homesick or needed encouragement on her trip.
Flash forward 4 years after the very first Itty Bitty Book was made we went on to create the book range, Strength, Positivity and Motivation to sell online and offline. We secured two online shops and gained a permanent stall at St Georges Market Belfast. Following this, growing our product range into prints, banners and positivity packs meant we even got to expand our team from myself and Al to gaining two employees.
The podcast is filled with discussion for anyone that's interested in our business or additionally any other small business owners out there who I'm sure faced some of the same situations which we have!
Trying to stay authentic and true to ourselves, through running the business!
The podcast covers everything from inspirations to authenticity, I talk about my personal inspirations! Just some of the people who I have been inspired by and their ability to overcome hardship and offer practical, actionable ways on how positivity and your mindset are key success factors.
In reference to authenticity, when we first set up the business and even to this day there are some people that just don't appreciate the products and the idea of them promoting positivity. This is obviously down to personal preference but also to the fact that many people underestimate and are naive to the importance of having positive influences in your life. This often leads to questions of authenticity, however frequent readers of our blog will know that we are constantly writing about the scientific facts on the importance of living a life filled with positivity. Authenticity also comes into play throughout the podcast discussing how we put our brand messages into action and our ongoing sustainability efforts.
This is just a few of the main things covered in the podcast! Be sure to take a listen to the full thing. Make sure to listen to the end of the podcast (last 3 minutes) when I discuss our plans for the future and how we hope our business will grow and develop!
Happy listening and hope you enjoying the podcast which you can listen to here!
Finally another big thank you to Paul McAnallen for featuring me as a podcast best, I can't wait to hopefully do more of these in the future. Be sure to find out more about Paul, what he does and listen to more of his podcasts! Take a browse through his website.