About Us

We believe a positive mindset can change the world. 


I'm a 'peace love & happiness' kinda person :) I'm a dreamer but quite ambitious too. I love sending out a bit of sunshine into the world with Itty Bitty Book Co. and hope you find something that makes you smile!
Al designs everything you see at Itty Bitty Book Co. He also runs our market stalls. Al is a fun, super friendly guy although equally hard working and motivated :) Self-proclaimed perfectionist, 'font geek' & tea addict!



It’s our mission to infuse people's lives with POSITIVITY. We know that when you are able to stay in a positive mindset life is way more awesome! 

You’re healthier, happier, more productive and even smarter! We believe quotes and inspiring words are a powerful way to connect to people, expressing ideas and thoughts that YOU believe, which help to re-focus or shift perspective away from the negatives.
We hope our wee company can help you stay in that positive, strong motivated mindset.

"I believe happiness is the meaning of life & positivity is a definite path to more happiness"

I'm Astra, my husband Al and I have been running Itty Bitty Book Co. together, from our teeny home studio in beautiful Northern Ireland, since 2013.

Everything you see here is 100% made in Ireland, some of our print is done in our studio and the rest is printed at a local eco-printers. We use recycled, eco-friendly & ethically sourced materials everywhere possible. As a business we've been involved in lots of charitable endeavours, for example, 100% of our Book of Strength profits were donated to Charity for the first 3 years :) We believe strongly in doing well by doing good and would rather be happy than rich any day!!!

Our Itty Bitty Books were our original products, followed by our greetings cards then by popular demand - our print range :) Christmas 2015 saw us launch our brand new range of Irish Linen Wall banners which were a massive hit and we can't wait to expand more!

Al and I have never been scared to take risks (I moved to Ireland with him just 3 months after meeting him!) So within a few months of realising that Promoting Positivity was definitely our calling, we'd both quit our jobs and were working full time creating products to inspire, motivate and help others focus on the positives!
Our son was 3 months old at the time, we both felt that having him was a massive part of our motivation to live the life of our dreams, after all, kids do what we do more often than what we say!

Itty Bitty Book Co. has grown so much over the last 3.5 years, with our retailers, market stall, website, employees and ever expanding range of products and new designs - It's so exciting and we love what we do! Thank you for being a part of that!

Itty Bitty Book Co. Love over Gold. Positivity.

We love our planet and we love trees, we really love trees...

  • That's why 90% of our packaging is made from recycled material.
  • Our studio is completely powered by renewable energy through Airtricity.
  • We get all our print done locally by an eco printers and all of our paper is from responsibly farmed trees.
  • We want Itty Bitty Book Co. to be a totally carbon neutral company, each year we are getting closer to this goal :)