Positivity Takeover

The Positivity Takeover is a 'pay it forward’ movement, created by us to make people smile & spread positive vibes!

Positivity Takeover, Pay it forward, Random acts of kindness, Itty Bitty Book Co, Culture night

Little 'happy cards' with positive and motivational quotes are being left for strangers to find, at bust stops, cafe tables, post boxes and the like! The idea is once a happy card is found the finder will have their day changed for the better and hopefully it'll put a smile on their face. They will then #PayItForward by repositioning the happy card to a different location waiting to be found by some else who it can also impact for the better. Both parties will snap a picture use the #PositivityTakeover hashtag to promote the movement and the journey of #PromotingPositivity will be continuous - imagine how many people one happy card could inspire!!

Positivity Takeover, Pay it forward, Random acts of kindness, Itty Bitty Book Co

This movement which launched September 16th at Belfast Culture Night is spreading quickly all over the world with ‘happy cards’ already being left in Madrid, Scotland, Texas, Cuba, London & New York as well as Belfast and throughout Ireland!

Positivity Takeover, Pay it forward, Random acts of kindness, Itty Bitty Book Co  Positivity Takeover, Pay it forward, Random acts of kindness, Itty Bitty Book Co  Positivity Takeover, Pay it forward, Random acts of kindness, Itty Bitty Book Co  Positivity Takeover, Pay it forward, Random acts of kindness, Itty Bitty Book Co

Itty Bitty Book Co owners Astra and Al McNicholl have been focused on promoting positivity since starting the business in 2013 and are excited to see how far this idea can go.

Positivity Takeover, Pay it forward, Random acts of kindness, Itty Bitty Book Co

I love seeing the Positivity Takeover come to life, it’s an idea I’ve been dreaming about for years! Random acts of kindness can do so much - for both parties involved. It’s just a beautiful thing to try and make someone smile who you’ve never met, and may never meet”  - Astra 

-Happiness facts- 

  • Its scientifically proven that if someone is subject to a random act of kindness they are more likely to ‘Pay It Forward’ and wish someone else to have a random positive experience. 
  • Happy people smile around 40-50 times a day! (Wouldn't it be great to be responsible for one of those smiles) 
  • Happy people are healthier, more productive and more likeable!
  • Denmark is the worlds happiest country (World Happiness Report 2016) 


Positivity Takeover, Pay it forward, Random acts of kindness, Itty Bitty Book Co

Everyone is encouraged to join the Positivity Takeover by leaving their own inspirational messages for strangers to find, and share on social media using the #PositivityTakeover.

Instagram is the main focus but all platforms are being used, Facebook, Twitter, Tumbler, Pinterest & Snapchat to name a few. You can purchase bundles of our ‘happy cards’ for a small (cost covering) fee by clicking here http://ittybittybookco.com/products/positivitytakeover-pack. Each pack will come with 10 square cards, most will be double sided with a different quote on each side. The sticker is easily removable/transferable but it's really fun when someone who finds a card you left connects with you so we'd recommend you leave them on!

I hope you'll join the movement!

Love from - Astra, Al and the Itty Bitty Team xxx